The Power Of Sport

There’s so much to say about sport and we all know that emotions make sport very strong. Strong in terms of the connection with fans and strong in terms of sponsoring and finding a brand fit. Culture and the role of sport in society, the economics of sport, sport marketing, there is so much to discuss and so many interesting fields. 

Within sport, but also broader, I see design, marketing and tech & data as my main components of interest and I always try to learn new things, read articles and books and watch videos or follow webinars to make myself more familiar with those different aspects and making sure I follow new trends. 

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Make Sure They Remember You

Design is not an isolated term and can entail several things, think of the aesthetics of a football stadium or an indoor arena, the shape of a specific product, the attractiveness of a website or the strong and clear way your brand is presented and put into the market.

Next to that we have certain principles like design thinking to shape and integrate innovative ideas and research design to integrate different components of your study in a coherent and logical way.

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Stand Out From All The Noise

Marketing is described by the American Marketing Association as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

You have different types of marketing with influencer marketing now getting a lot of attention thanks to the rise of social media. Other topics can be brand, marketing research and we all know that communication is intertwined and a logical next step after you have defined your marketing strategy.

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Technology To Support You

There is a common framework called PPT: people, processes and technology. Those three elements are vital components when thinking of organisational transformation and management. 

A hot topic nowadays is digital transformation and sometimes we tend to forget that it is still about people and having - or changing - a culture, but tools and technology can support you of course in achieving your goals.

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As an individual I want to keep learning, reading and improving my skill set, I'm...

On a Mission in Sport

I have a broad interest field and always try to improve. My goal is to get a clear picture of the world of sport and the different domains. Here are some topics I’m particularly interested in.

Fan Engagment

One of my favourite topics in sport is fan engagement and experience and I’m closely following new trends and examples. The interaction with your fans is - of course - important and finding new ways of entertainment will only become more important.

Marketing and Communication

I can work out a marketing and communication plan and social media strategy and then execute it. I successfully created a cyclocross and cycling community and was able to lead a shift towards social media use during my internship at the Sheffield City Council - Major Events Team.

Digital Transformation

I followed a specific course in managing digital transformation in sports and worked on a group project looking at OBS, the Olympic Broadcasting Services. 

Graphic Design

Working with Adobe Photoshop, Illustrator or InDesign is something I like to do. Over the years I developed a good eye in matching colours and styles for logo and template design.

Digital Advertising

I’m able to set up a strategy in Google Ads, to run a campaign and optimize it when necessary. Our team won the 2016 Belgian Online Marketing Challenge from Google with me as the campaign leader. I can work with LinkedIn, Facebook and Twitter advertising as well.

Events

I like to work on and think of business event concepts related to marketing/martech and sports among others.

Other topics

Other topics include: copywriting, content creation, research, SEO and ecommerce.

I’m a hard worker, creative and a very fast learner.

2024

A new academic journey: starting my Bachelor's degree in Tourism and Travel Services Management. This program offers a unique blend of theoretical knowledge and practical skills essential for understanding and excelling in the dynamic world of tourism and travel.

2023

I graduated Magna Cum Laude from VIVES University of Applied Sciences - Bachelor Event Management. Currently I'm following the theological formation program at the ITP in Bruges.

2023

I am associated with Baristaz as a consultant, we focus on associations and local governments to support and grow them in different areas. There is a nice vision that we will continue to shape in the coming period.

2021

I finished my postgraduate Digital Sports Marketing by the University of Applied Sciences - Howest. My case looked at the topic of personal branding.

Next to that I also finished my programme at the Belgian Olympic Academy. I focused on esports for my report and presentation.

2020

As I want to keep learning I started a postgraduate in Digital Sports Marketing by the University of Applied Sciences - Howest.

I'm also following the Digital Marketing for Sports Professionals programme which is hosted by my company SportsCloud/Techonomy.

Also, to do something different I'm following the introduction on astronomy course by the Public Observatory Beisbroek.

2020

I'm Digital Development Manager Belgium for Techonomy and SportsCloud. Data, Marketing Technology, profiling, just some of the terms related to my new work environment.

2019

I started giving my ideas and opinions to FOOTBALL BUSINESS INSIDE which is a network in football focussing on Marketing, Commercialisation, Fan Relations, Brand and Business Development.

I could bring in a lot of expertise I gathered throughout the years. This will be thé place to be in the football space within the aforementioned topics.

I'm also member of BSAE which is the Belgian Society of Association Executives.

2019

I'm following the Belgian Olympic Academy which is a specialisation programme in sport management by BOIC, UCL and UGent. We could visit IOC during a study trip and we will need to write a report looking at a strategic question.

As organising events is something I like to work on I'm currently following a Bachelor Event Management.

I also followed two courses at Sports Business Institute Barcelona: Football Marketing and Management and Managing Digital Transformation in Sports which gave me new insights.

Next to that I also graduated with a Postgraduate Business Management Magna Cum Laude.

2018

Together with Dutch company Techonomy I organised the first edition of Digital Sports Day in Belgium. The day focused on clusters like social media, tools and platforms and data.

We had several high level keynote speakers and could welcome almost 200 professionals in Antwerp.

2016-2019

I worked as Communications Manager and was then responsible for Content and Operational Development at ESSMA. I guided the implementation of a CVI, new logo and prepared the new website project.

I worked on several projects, was responsible for the website project of Recreational Systems International and worked closely with Mastercard on sales presentations, UX design for an app and research.

2016

I followed a Postgraduate in Digital Marketing and Communications and also followed the Google Digital Masters Academy. We had to work on different projects.

2015

Graduated Bachelor Business - Sports Management, Magna Cum Laude. I followed a coaching course and the first part of a youth coordinator course for which I had to write a report. As part of the coaching course I followed an internship at a local football club.

2015

I followed a traineeship in Sheffield at the City Council Major Events Team. A very interesting 6 months getting to know new people and volunteering at BUCS, Tour de Yorkshire, Sheffield Doc/Fest and Art in the Gardens. I showed the potential of social media use and was praised to leave a legacy.

2008-2012

I launched websites on cycling and cyclocross and could build a social media following of about 10,000 over Twitter and Facebook.

I then worked on a project in cooperation with LodgOn, developing a community for cycling fans. I was responsible for the set-up, the content and social media use. As part of the website we developed a basic cycling game for the Tour de France.

A picture of me, Jonas Bogaert
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