The Power Of Sport

There’s so much to say about sport and we all know that emotions make sport very strong. Strong in terms of the connection with fans and strong in terms of sponsoring and finding a brand fit. Culture and the role of sport in society, the economics of sport, sport marketing, there is so much to discuss and so many interesting fields.

Within sport, but also broader, I see design, marketing and tech & data as my main components of interest and I always try to learn new things, read articles and books and watch videos or follow webinars to make myself more familiar with those different aspects and making sure I follow new trends.

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Make Sure They Remember You

Design is not an isolated term and can entail several things, think of the aesthetics of a football stadium or an indoor arena, the shape of a specific product, the attractiveness of a website or the strong and clear way your brand is presented and put into the market.

Next to that we have certain principles like design thinking to shape and integrate innovative ideas and research design to integrate different components of your study in a coherent and logical way.

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Stand Out From All The Noise

Marketing is described by the American Marketing Association as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

You have different types of marketing with influencer marketing now getting a lot of attention thanks to the rise of social media. Other topics can be brand, marketing research and we all know that communication is intertwined and a logical next step after you have defined your marketing strategy.

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Technology To Support You

There is a common framework called PPT: people, processes and technology. Those three elements are vital components when thinking of organisational transformation and management.

A hot topic nowadays is digital transformation and sometimes we tend to forget that it is still about people and having - or changing - a culture, but tools and technology can support you of course in achieving your goals.

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09Jan2022

2022 resolution

I'm not sure this is still popular, maybe more in the past, but when a new year starts it's always interesting to make a list what you want to achieve or to just write down some good intentions.

Of course I can think of many, but let's keep it small and focus on the following points:

Start a new course: as I finished some programmes last year (currently following a Bachelor event management - making good progress here) there's room to start a new one, I want to follow some smaller courses on different topics within marketing, digital transformation, leadership and so on, next to that my main focus is to follow a new postgraduate at the Business School in Bruges (where I already could finish one) - quite some time when this will start ;)
Become better at chess: I followed a lot of chess content the last months (following the world championships and just a lot of content that you can find nowadays) and also started to train a little bit on my own; I will follow daily lessons at chess.com - or this is my intention at least (let's check if I will manage to do so) and playing online games. Let's see to find a chess club for 2023 (or later in 2022)
Read books: reading is of course good, we all know that and I enjoy it a lot and will try to finish at least one book per month (many topics possible here) - more is allowed of course :)
Run: 2022 should be the year to really embrace this again, I want to participate at the 'Dwars door Brugge' race, which is 15k if I'm correct and next to that - and for later in the year - the half marathon in Bruges; can already say that my goal is to run a marathon for the first time either in 2023 or 2024
Enjoy culture: let's hope we can enjoy a lot more this year, I hope to travel a little bit, visit some museums (I even need to do this in my hometown!), go and listen to different lectures on history and art, enjoy concerts (or finally a concert again) and so on
Learn a new skill: not sure yet to be honest what I want to place here, but always good to have a challenge :) or is it that I want to improve my design skills or take up drawing again

I will keep it with this, of course there's so much more I plan/am planning both professionally as personally. Maybe to be a bit more active on my website too :) Come on 2022!

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