When you start with a project - small or big or somewhere in between - the first thing that you should (or could do) is think about the purpose of it all, because without any purpose it makes no sense to start after all (you could claim that by doing this process or going through iterations, you will see those points appear even if you don't really have an idea what you want to achieve from the start).

A good way to get you going is by asking questions, I did this example for a basketball club and those questions can maybe help you in your project:

• What data do you currently keep and which platforms do you use for this?
• Have you worked out different personas?
• Have you outlined the customer journey?
• How does the registration of the VIPs work?
  • Do you ask for feedback afterwards and what are the processes for working with that feedback?
• Do you know what fans are interested in? What kind of content do they expect?
• Do you have insights into your digital maturity at the moment?
• Do you intend to direct fans to the website during the game?
• How does the webshop part fit in the whole story?
• Do you use tools to analyse the behaviour on the website?
• Do you use tools such as a digital marketing planner or is this rather in Excel?
• What type of emails do you currently send out and what is the frequency?
• Would you use apps? Eg. also for networking through a business club?
• Are project management tools used? Eg. Asana, Microsoft Teams, etc.
• Which resources do you store and how (video, photo, other)?

You can of course think of so many more questions, let me know if I can help you with that!