The Power Of Sport

There’s so much to say about sport and we all know that emotions make sport very strong. Strong in terms of the connection with fans and strong in terms of sponsoring and finding a brand fit. Culture and the role of sport in society, the economics of sport, sport marketing, there is so much to discuss and so many interesting fields. 

Within sport, but also broader, I see design, marketing and tech & data as my main components of interest and I always try to learn new things, read articles and books and watch videos or follow webinars to make myself more familiar with those different aspects and making sure I follow new trends. 

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Make Sure They Remember You

Design is not an isolated term and can entail several things, think of the aesthetics of a football stadium or an indoor arena, the shape of a specific product, the attractiveness of a website or the strong and clear way your brand is presented and put into the market.

Next to that we have certain principles like design thinking to shape and integrate innovative ideas and research design to integrate different components of your study in a coherent and logical way.

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Stand Out From All The Noise

Marketing is described by the American Marketing Association as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

You have different types of marketing with influencer marketing now getting a lot of attention thanks to the rise of social media. Other topics can be brand, marketing research and we all know that communication is intertwined and a logical next step after you have defined your marketing strategy.

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Technology To Support You

There is a common framework called PPT: people, processes and technology. Those three elements are vital components when thinking of organisational transformation and management. 

A hot topic nowadays is digital transformation and sometimes we tend to forget that it is still about people and having - or changing - a culture, but tools and technology can support you of course in achieving your goals.

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View articles about sports

Sports are a microcosm of society.

The difference between the impossible and the possible lies in a person’s determination.
Tommy Lasorda
BookAuthorPages
Done DealDaniel Geey232
How to become a Football AgentDr Erkut Sögüt170
Handbook of Football Association Management
UEFA (different authors)252
Winning With Data
Fiona Green206
Shoe DogPhil Knight412
The Experience EconomyB. Joseph Pine II and James H. Gilmore329

The Books I've Read

I will keep track of the books I'm currently reading or have read. As I'm always on the lookout for new books, don't hesitate to send your favourite one that I certainly need to check out!

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For the Love of Stadiums

There is something intriguing about football stadiums, those big mastodons and landscape landmarks. A place filled with emotions, joy and bitter tears. I will be describing some items related to them.

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