There’s so much to say about sport and we all know that emotions make sport very strong. Strong in terms of the connection with fans and strong in terms of sponsoring and finding a brand fit. Culture and the role of sport in society, the economics of sport, sport marketing, there is so much to discuss and so many interesting fields.
Within sport, but also broader, I see design, marketing and tech & data as my main components of interest and I always try to learn new things, read articles and books and watch videos or follow webinars to make myself more familiar with those different aspects and making sure I follow new trends.
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Design is not an isolated term and can entail several things, think of the aesthetics of a football stadium or an indoor arena, the shape of a specific product, the attractiveness of a website or the strong and clear way your brand is presented and put into the market.
Next to that we have certain principles like design thinking to shape and integrate innovative ideas and research design to integrate different components of your study in a coherent and logical way.
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Marketing is described by the American Marketing Association as: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
You have different types of marketing with influencer marketing now getting a lot of attention thanks to the rise of social media. Other topics can be brand, marketing research and we all know that communication is intertwined and a logical next step after you have defined your marketing strategy.
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There is a common framework called PPT: people, processes and technology. Those three elements are vital components when thinking of organisational transformation and management.
A hot topic nowadays is digital transformation and sometimes we tend to forget that it is still about people and having - or changing - a culture, but tools and technology can support you of course in achieving your goals.
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Raymond Boyle and Richard Haynes wrote in 2004 that digital innovation has disrupted the traditional broadcast model and that consumers have more power now. “The virtual fan no longer leans back but n…
In this blog I will briefly look at social media and content creation, in a next plannend piece I will take a closer look at social media use for football clubs. What is social media? Let’s discover a…
In September last year, Sports Business Institute Barcelona organised a free webinar on the role of the marketing director at a football club. A very interesting topic of course where Markus Breglec, …
When you search on Wikipedia for website design you get the following: “The different areas of web design include web graphic design; interface design; authoring, including standardised code and propr…
Content — audiovisual — creation, digitalisation, technology, AI, just some of the terms we’re hearing regularly lately. Every organisation should think about those aspects (and a bunch more of course…
When you start with a project - small or big or somewhere in between - the first thing that you should (or could do) is think about the purpose of it all, because without any purpose it makes no sense…